Twitch following6/24/2023 ![]() Tom Cassell, playing under the pseudonym Syndicate, has over 2.6 million followers. TSM_Myth started streaming in 2016, and by 2019 (at just 19 years old) has an audience of almost five million followers regularly watching him play the hottest video games. His popularity has led to brand deals with the likes of Madrinas Coffee. Gamer Shroud gained over one million followers in just a few months at the end of 2018 and the beginning of 2019, reaching a total of 5.4 million. He supports his channel with his own line of branded merchandise. Jaryd Lazar, aka summit1g, may call himself “just a normal dude who likes to game and chill,” but there’s nothing normal about having 3.6 million followers on Twitch watching you play video games. He’s published over 800 videos in which he plays some of the biggest video games, such as as Fortnite and Apex Legends. With over 13.3 million viewers, Ninja is miles ahead of the competition in terms of the size of his fan base. Those figures make Twitch a tempting proposition for marketers, and it’s worth knowing some of the top Twitch streamers businesses may turn to for an influencer marketing strategy. The platform is going from strength to strength, more than doubling the number of monthly streamers (people who live stream their video game play) between 20 so that it now stands at 4.6 million monthly streamers with an average of almost 1.3 million concurrent viewers. Twitch is a live-streaming video platform most commonly used for streaming video games.
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